{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.dataliberate.com\/2012\/11\/01\/the-correct-end-of-your-telescope-viewing-schema-org-adoption\/#BlogPosting","mainEntityOfPage":"https:\/\/www.dataliberate.com\/2012\/11\/01\/the-correct-end-of-your-telescope-viewing-schema-org-adoption\/","headline":"The Correct End Of Your Telescope \u2013 Viewing Schema.org Adoption","name":"The Correct End Of Your Telescope \u2013 Viewing Schema.org Adoption","description":"I have been banging on about Schema.org for a while.&nbsp; For those that have been lurking under a structured data rock for the last year, it is an initiative of cooperation between Google, Bing, Yahoo!, and Yandex to establish a vocabulary for embedding structured data in web pages to describe \u2018things\u2019 on the web.&nbsp; Apart from the simple significance of having those four names in the same sentence as the word cooperation, this initiative is starting to have some impact.&nbsp; As I reported back in June, the search engines are already seeing some 7%-10% of pages they crawl containing Schema.org <span class=\"readmore\"><a href=\"https:\/\/www.dataliberate.com\/2012\/11\/01\/the-correct-end-of-your-telescope-viewing-schema-org-adoption\/\">...<\/a><\/span>","datePublished":"2012-11-01","dateModified":"2012-11-01","author":{"@type":"Person","@id":"https:\/\/www.dataliberate.com\/author\/richard-wallis\/#Person","name":"Richard Wallis","url":"https:\/\/www.dataliberate.com\/author\/richard-wallis\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dfc30377fdeb159bbd38ccbec398d54c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfc30377fdeb159bbd38ccbec398d54c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Data Liberate","logo":{"@type":"ImageObject","@id":"https:\/\/dev.dataliberate.com\/wp-content\/uploads\/2011\/12\/Data_Liberate_Logo-200.png","url":"https:\/\/dev.dataliberate.com\/wp-content\/uploads\/2011\/12\/Data_Liberate_Logo-200.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dataliberate.com\/wp-content\/uploads\/2012\/11\/schemaorg11.jpg","url":"https:\/\/www.dataliberate.com\/wp-content\/uploads\/2012\/11\/schemaorg11.jpg","height":77,"width":185},"url":"https:\/\/www.dataliberate.com\/2012\/11\/01\/the-correct-end-of-your-telescope-viewing-schema-org-adoption\/","about":["Uncategorized"],"wordCount":2006}